Digital Marketing

Web Analytics

Track, measure, report and optimize your integrated online advertising and web marketing campaigns.

In order to take full advantage of your website, you need to fully understand your traffic sources, your marketing initiative performance indicators, and the steps your visitors take on your site before they leave your website or take further action (e.g. completing a lead generation form, downloading a PDF or going through a shopping cart process to purchase an item).
We do provide web analytics support for enterprise-level web analytics software or applications such as Omniture and WebTrends. Our main focus is on providing Google Analytics services. It is not only an affordable web analytics solution, it also provides advanced web metrics reports.
Google Analytics Setup:

Installing Google Analytics on your website to maximum effect can be complex. Cornerstone ensures that you optimize your Google Analytics by providing services that will help you to:
  • Understand your website objectives (e.g., lead generation, content, customer support, sales).
  • Define strategic goals (buying an item, downloading a PDF, filling in a form).
  • Set up key performance indicators (KPIs) to measure the success of your marketing campaigns over time.
  • Create Google Analytics profiles.
  • Set up your Google Analytics tracking codes.
  • Set up Conversion Goals on Google Analytics.
  • Set up Filters on Google Analytics to customize traffic reports.
  • Link Google Analytics to Google AdWords.
  • Tag your marketing campaigns.
  • Design your Google Analytics Dashboard with the most valuable reports.
Google Analytics Support:

Our Google Analytics Reporting service provides ongoing reports and analysis on your website traffic stats and your web marketing campaigns (e.g. pay per click advertising, search engine optimization (SEO), banner advertising, e-mail marketing). On an ongoing basis or on demand, our Google Analytics consultants provide the training and support you need to measure website traffic using Google Analytics, in order to optimize your marketing campaigns based on strategic key performance indicators (KPI's) and achieve your targeted return on investment.

Contact our web analytics consultants about specific ways in which you can leverage Google Analytics services to boost your website traffic and the effectiveness of your prospecting initiatives and web page usability.

Cornerstone is a Qualified Google Advertising Company.
Our Google web analytics services are based out of our office in Toronto, Ontario, Canada. From there we serve Clients throughout Canada and the United States.
Getting Started: Use the Guide to Cornerstone Form to find out how we can help you find and track customers using Web Analytics.