Digital Marketing

The 4 Pillars of SEO Success

In the last few years Search Engine Optimization (SEO) has become a subject of much discussion. Google regularly updates its algorithms to hinder unnatural or artificial forces from influencing its rankings. With penalties for over-optimization and over-linking, companies have become gun-shy, wondering if they should do SEO at all. The answer is yes. However you better be doing it right.

Constantly innovating, Cornerstone has evolved how we approach Search Engine Optimization (SEO) to enhance our Clients’ web presence.

As the virtual world grows, navigating ones way through this unknown terrain and standing out is becoming a bigger challenge than ever before. This challenge has allowed us opportunity to re-evaluate and analyze how SEO is currently done and find ways to improve it.

Our research has led to our new SEO strategy – the 4 Pillar’s of SEO Success. We use the 4 Pillars to take an in-depth look at your current web presence and help elevate your business to new heights.

The Pillars enable us to audit, prioritize, create, link, measure, and report on all aspects of your web presence to ensure that your message is reaching the right people at the right time. To learn more about our 4 Pillar’s of SEO Success contact our Senior Vice President, Don Lange, at 416-932-9555 x 2141 or