Database Marketing

& Insights

Strategic Analytics

Our Strategic Analytics offerings help you understand your existing customer base, recent customers acquired, or any segment of interest.

From simple profiling to robust segmentation, you will be able to identify different groups of customers with homogeneous characteristics.

A detailed description of key differentiators in each segment will allow you to understand specific segment characteristics. You will have the opportunity to further align your budget, strategies, offers and communications to applicable segments and increase sales.

Vintage analyses will also tell you the difference in characteristics among mature customers as opposed to your recent acquisitions. An Interactive KPI option takes any segmentation or profiling to a higher level and helps you prioritize the segments based on your key performance indicators / strategic metrics. This tool offers an interactive interface to analyze the impact of various metrics or indicators and identify sensitivity of segments by key strategies.

Getting Started: Use the Guide to Cornerstone Form to find out how we can help you find and keep customers using Campaign Insights.