Nowhere has the impact of evolving marketing channels been felt more than in the fundraising industry. Solicitations to current and potential donors can be sent through the mail, via the Internet or to smart phones, and donations can be returned through any of these channels, which in many cases may be different than the channel of original solicitation. Modeling and analytics not only assists in making solicitations more effective, they enable fundraisers to find out which devices their online donations are coming from, enabling them to quickly change their marketing tactics. Online giving has grown one-time gifts as well as event giving. Mobile has not only provided another exciting way to generate gifts but it has facilitated a powerful way to otherwise engage donors.
Vertical civic-addressed and email lists for prospecting.
Analytics about where online donations are coming from.
Models to increase the effectiveness of donor retention and new donor prospecting campaigns.
Search and web marketing services to maximize online effectiveness.
Donation processing – we provide outsourced donation processing services for any type of donation, whether it be direct mail or online; a single gift, a monthly sustainer gift or an event gift.
Getting Started: Use the Guide to Cornerstone Form
to learn how we can help you find and keep good donors today.